Renault · 2019
Client work
Sell the Ghost.
How do you drive hype for a custom car design contest when the prize doesn't physically exist yet?
- Visual Direction
- CGI
- Post-Production
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01 / Senior Visual Designer · AI Production Specialist
Visual Design · Art Direction · Brand Systems
The brief doesn't change. The workload did.
Making got faster. Knowing what to make didn't.
16+
Years
Exp.
50+
Global
Clients
200+
Campaigns
4
advertising
awards
02Work
Selected Projects
I build AI-powered production systems that compress weeks of visual production into scalable, brand-consistent workflows.
Pictionary · 2026
Award-winning work · AI recreation
Micro-worlds. Macro-impact.
An award-winning Pictionary piece I worked on at Ogilvy, rebuilt with a modern generative pipeline.
- AI Production
- LoRA
- ControlNet
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McDonald's · 2018
Client work
After Hours.
Why do fast-food campaigns live in daylight?
- Art Direction
- CGI
- Compositing
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Fruco · 2019
Client work
Uncontainable flavour. Weaponizing the onion.
Reframing a biological reaction into a pure, appetising emotional response.
- Art Direction
- Production
- Post-Production
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Ministry of Transportation · 2018
Client work
Texting Kills.
Not the aftermath of a crash, the exact moment of distraction, materialized.
- Visual Direction
- CGI
- Compositing
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World Food Programme · 2025
Personal study
A Little To You
Communicating global hunger through the contrast of privilege, built as a dignified metaphor with no real subjects.
- Generative AI Pipeline
- Compositing
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Kingsbet · 2025
Client work
An Offer You Can't Refuse
A deliberate crime-boss homage, synthesized through a custom ComfyUI pipeline. Brand-trained LoRA. Zero studio time.
- AI Production
- ComfyUI
- Brand Systems
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Liquid Death · 2022
Client work
Mango Chainsaw
The launch key visual for Liquid Death Mango Chainsaw. Controlled chaos, suspended motion, premium golden aggression.
- Art Direction
- Compositing
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03Reel
Success Stories
The work in motion, campaigns from brief to final frame.
2:14
Bon Yurt × Hershey's: The Case Study
2019Aesthetics engineered to perform
1:48
Virgin Mobile: Good Vibes Cereal
2020Tangible aesthetics for a virtual service
04Profile
The tools are everywhere now.The taste isn't.
Senior Visual Designer & AI Production Specialist
I build visuals for global brands, Ogilvy, BBDO, McDonald's, Adidas, Diageo.
Campaigns, CGI, brand systems, key visuals. The kind of work that has to survive a boardroom and still look right on a billboard. What I actually do is harder to put on a resume: I decide what's worth creating. Anyone can generate an image these days. Knowing which one deserves its place, what framing, what lighting, what idea carries weight, is something that took me years to develop and can't be taught.
Anyone can make something loud now. The harder brief is making something that means what it says. I use AI the way a good editor uses a red pen not to make more, but to make sure the one that ships is the right one.
- AI Production
- Visual Design & Brand Systems
- Creative Technology
05Timeline
The evolution of avisual practice.
2009–2012
The Craft Foundation
Junior to mid roles at McCann and Ogilvy. Print, color, typography, composition, the fundamentals everything else is built on.
Adobe CCPrint DesignRetouching
2013–2018
Motion & CGI
Dynamic storytelling and high-fidelity post-production for advertising. Learned to direct an image down to the last pixel.
After EffectsCinema 4DPost-Production
2019–2022
Scalable Digital Systems
Design systems and UI/UX to scale brand identities across digital. First time consistency became an engineering problem, not just a taste one.
FigmaDesign SystemsUI/UX
2024–Present
AI Production Systems
Training a brand's visual language into generative production systems. Brand-trained LoRA models run through ComfyUI, FLUX.2 Kontext and Vertex AI, campaign-ready assets in hours, not weeks, without losing the eye.
FLUX.2 KontextComfyUIInvokeAILoRA Training
06Experience
Recent Experiences
2024–Present
Kingsbet Holding
Senior Visual Designer & AI Pipeline Specialist
Prague, Czech Republic · Hybrid
Designed and shipped high-impact key visuals and brand systems, from creative direction to production at scale. The generative pipelines behind them are mine, brand-trained LoRA models run through ComfyUI, FLUX.2 Kontext and Vertex AI, turning weeks of studio work into hours without losing the brand's eye.
- Generative Design Systems
- Prompt Engineering
- Brand Aesthetics
- ComfyUI
- FLUX
2022–2023
IDC
Senior Graphic Designer
Prague, Czech Republic
Developed and executed visually impactful design strategies, reinforcing the organization's brand presence across digital and print, and collaborated with cross-functional teams globally.
- Campaign
- UI/UX
- Adobe CC
2020–2022
Getberg Real Estate Ltd.
Senior Graphic Designer
Prague, Czech Republic
Led the conceptualization and execution of design solutions for real estate products. Built functional design systems for different audiences across digital and print platforms.
- Design Systems
- Real Estate
- Digital & Print
2016–2017
RGS Global Marketing Group
Art Director
Mexico City, Mexico
Aesthetic conceptualization and production of shopper-marketing and POP systems for retail brands. End-to-end art direction from concept to final print.
- Art Direction
- Shopper Marketing
- Retail
Agency Background
BBDO · Ogilvy · McCann Worldgroup
The Forge. This is where the eye was trained, long before the tools learned to keep up.
07Education
Training the eye
NVIDIA
2025Generative AI Multimodal
NVIDIA-Certified Associate
Adobe
2021Adobe Certified Professional
In Visual Design
Grisart Escola de Fotografía
2015Digital Postproduction
Barcelona, Spain
Universidad Jorge Tadeo Lozano
2010Marketing and Advertising
Bogotá, Colombia
What are we making next?
Let's talk.
hello@augustoart.com